How to get More Profit with Less Stress From your Business and turn it into a Valuable Asset !
Actionable insights on how to leave the 80% of businesses that go bankrupt or close down and become one of the 4.5% that sell for a massive profit!
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Top Episodes
Here are a few of our top episodes.
Thinking about buying a franchise? Don’t jump in blindly! In Episode 7 of the More Profit, Less Stress Podcast, hosts Dennis and Greg dive deep into the world of franchising. They uncover the hidden risks and potential rewards of becoming a franchisee, from misleading marketing fees to the lack of business training in many systems. Learn why some franchises fail while others thrive, how to spot red flags like negotiable agreements, and what to research before signing on the dotted line. Whether you’re eyeing a food, retail, or service-based franchise, this episode equips you with practical tips to maximize your return and avoid costly mistakes. Tune in to discover if franchising is the right path for your entrepreneurial journey!
Confusing markups with margins might seem minor but it can cost your business big time. In this episode, we unpack the difference between the two and why understanding this distinction is essential for any profitable business. Through real-world examples on pricing mistakes, we explore how poor financial literacy leads to cash flow issues, underpricing, and unsustainable growth. You'll learn why competitive pressure can be deceptive, how to set pricing that actually supports your bottom line, and what it takes to build long-term financial health. If you're a business owner, founder, or entrepreneur looking to strengthen your financial strategy, this episode will give you the clarity you didn’t know you needed.
Profit isn’t just about making sales, it’s about making smart decisions. In this episode, we dive into the strategies behind transforming an underperforming pet store into a profitable business that sold successfully. From mastering gross margins to educating your team on financial fundamentals, this conversation unpacks the real levers that drive profitability. You’ll learn how to avoid margin-killing mistakes, build financial reserves, and choose products that truly move the needle. Plus, we break down why vendor oversight matters, how to blend margins across product categories, and what it takes to position your business for a strong sale. Whether you run a retail shop or a service-based business, these insights will help you rethink how to manage money, margins, and long-term growth.
Our Speakers
- Unapologetically passionate about impacting the current 80% failure rate of businesses!
- Unafraid to challenge the status quo of the way it's always been done!
Greg Forzani
Dennis Taekema
About the Show
What if everything you believed about building a valuable business was wrong?
After 15+ years helping business owners maximize their company valuations, we've discovered a shocking truth: Most million-dollar revenue businesses are worth less than a luxury pickup truck when it comes time to sell.
We've watched business owners break down in tears when they learn their life's work—built through decades of 60-hour weeks and missed family dinners—has a goodwill value that would devastate you (in a bad way).
But here's what makes this podcast different: We don't just expose the problem. We show you exactly how to fix it.
On the More Profit Less Stress Podcast, you'll discover:
• The brutal math behind business valuations that most owners never see coming.
• Why your hardest work might actually be destroying your business value.
• The hidden formula that reveals your company's true worth (hint: revenue means nothing).
• How to build systems that create 4-5x multipliers while reclaiming your freedom.
• Real case studies of businesses that transformed from $0 to Millions in goodwill value.
Whether you're planning to sell someday or just want to know what you're actually building, this podcast could be the wake-up call that saves you years of wasted effort.
We're Dennis Taekema and Greg Forzani, co-founders of the More Profit Less Stress program, and we're done watching hardworking business owners get blindsided by low valuations.
It's time to build a business that works without you—and sells for what it's actually worth.
New episodes every week.
Subscribe now and stop building a job disguised as a business.
Trainer
Recent Playlist
Below are the most recent full episodes. See the podcast links at the top of the page for a few of our top episodes.
In this episode, hosts Greg Forzani and Dennis Taekema sit down with Kelly Paisley, a seasoned IT Company owner, to unpack game-changing strategies for small business success. Kelly shares his journey of transforming his business into a profitable, stress-free asset through intentional systems and trust-based relationships. What You’ll Learn: Hire Slow, Win Big: Discover Kelly’s structured hiring process that attracts top talent and builds a culture so strong that employees’ friends beg to join. Culture is King: Learn how prioritizing relationships over profits creates a supportive work environment that boosts staff retention and wows customers. Numbers Matter: Uncover why understanding your financials is non-negotiable, with tips to avoid pricing pitfalls and turn small changes into big profits. Tech as a Growth Driver: See how strategic technology, not just a cost center, can supercharge productivity and protect your business. Choose Wisely: Get Kelly’s advice on picking the right IT partner and business coach to align with your goals and drive sustainable growth. From fostering trust with your team to mastering your margins, this episode is packed with practical insights for business owners—especially in trades and service industries—looking to grow smarter and stress less. Don’t miss Kelly’s story of setting up a business for long-term success! Subscribe for more tips to build a valuable business with less stress. Drop your biggest takeaway in the comments!
Hosted by Dennis and Greg, this episode dives deep into the five most common misunderstandings that are silently destroying your business profitability. From pricing blunders to bad leases, over-reliance on accountants, mislaid financials, and sky-high operating expenses, we uncover the hidden traps that keep business owners stressed and broke. In this video: Pricing Pitfalls: Why copying competitors without understanding markup vs. margin can sink you (e.g., a 30% markup isn’t 30% profit!). Bad Leases: Real stories of businesses ruined by $22,000/month lease disasters. Accountant Traps: Why delegating finances blindly risks theft and misaligned decisions. Financial Confusion: How lumped P&Ls and cash accounting distort your margins. Expense Overload: Tackling wages, rent, marketing, and franchise fees that eat your profit.
Hosted by Dennis and Greg, this episode dives deep into the five most common misunderstandings that are silently destroying your business profitability. From pricing blunders to bad leases, over-reliance on accountants, mislaid financials, and sky-high operating expenses, we uncover the hidden traps that keep business owners stressed and broke. In this video: Pricing Pitfalls: Why copying competitors without understanding markup vs. margin can sink you (e.g., a 30% markup isn’t 30% profit!). Bad Leases: Real stories of businesses ruined by $22,000/month lease disasters. Accountant Traps: Why delegating finances blindly risks theft and misaligned decisions. Financial Confusion: How lumped P&Ls and cash accounting distort your margins. Expense Overload: Tackling wages, rent, marketing, and franchise fees that eat your profit.
Are you in the trades business? Did you know you can set up your business for a comfortable retirement? Listen to the inspiring real-life story of our client Joel, who shares how he built his landscaping business from scratch and plans to retire comfortably within the next 24 months. In this episode, Joel discusses his 20-year journey of growing a successful landscaping and drainage company.
You'll learn:
• How he overcame revenue plateaus
• The power of having the right mentors
• How he leveraged smart acquisitions to grow faster
• The art of "knowing your numbers" to maximize profits
• The impact of investing in heavy equipment
• How to implement effective team training systems
• Actionable strategies for turning a trades business into a valuable asset
• How a positive attitude and mental strength can help you retire sooner
Whether you're a business owner or an aspiring entrepreneur, this episode is packed with insights on business growth, cash flow management, and planning for a profitable exit.
Thinking about buying a franchise? Don’t jump in blindly! In Episode 7 of the More Profit, Less Stress Podcast, hosts Dennis and Greg dive deep into the world of franchising. They uncover the hidden risks and potential rewards of becoming a franchisee, from misleading marketing fees to the lack of business training in many systems. Learn why some franchises fail while others thrive, how to spot red flags like negotiable agreements, and what to research before signing on the dotted line. Whether you’re eyeing a food, retail, or service-based franchise, this episode equips you with practical tips to maximize your return and avoid costly mistakes. Tune in to discover if franchising is the right path for your entrepreneurial journey!
Confusing markups with margins might seem minor but it can cost your business big time. In this episode, we unpack the difference between the two and why understanding this distinction is essential for any profitable business. Through real-world examples on pricing mistakes, we explore how poor financial literacy leads to cash flow issues, underpricing, and unsustainable growth. You'll learn why competitive pressure can be deceptive, how to set pricing that actually supports your bottom line, and what it takes to build long-term financial health. If you're a business owner, founder, or entrepreneur looking to strengthen your financial strategy, this episode will give you the clarity you didn’t know you needed.
Profit isn’t just about making sales, it’s about making smart decisions. In this episode, we dive into the strategies behind transforming an underperforming pet store into a profitable business that sold successfully. From mastering gross margins to educating your team on financial fundamentals, this conversation unpacks the real levers that drive profitability. You’ll learn how to avoid margin-killing mistakes, build financial reserves, and choose products that truly move the needle. Plus, we break down why vendor oversight matters, how to blend margins across product categories, and what it takes to position your business for a strong sale. Whether you run a retail shop or a service-based business, these insights will help you rethink how to manage money, margins, and long-term growth.
Marketing doesn’t have to feel like a gamble. In this episode, we explore how data-backed strategies can make your marketing efforts more predictable and more profitable. We unpack common myths around marketing spend, dive into the importance of knowing your customer acquisition cost (CAC), and explain how to measure what’s actually working. You’ll also hear practical insights on seasonal marketing tactics and how to make smarter, more strategic decisions that drive real growth. Whether you're a founder or a marketing manager, this episode will shift the way you think about your marketing ROI.
Most new entrepreneurs jump into business ownership completely blind to the financial realities - and that's exactly why they fail within the first few years. This episode breaks down what it actually takes to start or buy a business successfully, from understanding profit margins that matter to avoiding the deadly trap of high-interest lending that kills dreams faster than anything else.
If you're a male business owner who feels pressured to "tough it out" while your mental health takes a beating, you're not alone - and you're probably making it worse by staying silent. Dennis Taekema and Greg Forzani bring together Joe Forzani, Chad Hewlett and Adam Jones to share the real stressors they've faced as business owners and the practical strategies that saved their sanity (and their businesses).
If you're a male business owner who feels pressured to "tough it out" while your mental health takes a beating, you're not alone - and you're probably making it worse by staying silent. Dennis Taekema and Greg Forzani bring together Joe Forzani, David Hisel and Richard Klassen to share the real stressors they've faced as business owners and the practical strategies that saved their sanity (and their businesses).
**Disclaimer**: The More Profit Less Stress podcast is provided for informational and entertainment purposes only. The content, opinions, and views expressed by the hosts, guests, or contributors are their own and do not necessarily reflect those of More Profit Less Stress podcast, its producers, or affiliates. The information shared is not intended as professional financial, legal, tax, or business advice and should not be relied upon for making business decisions. Listeners should consult qualified professionals, such as financial advisors, accountants, or attorneys, for advice tailored to their specific circumstances. More Profit Less Stress Podcast, its hosts, guests, and producers assume no liability for any actions taken or not taken based on the content of this podcast. All content is provided “as is” without warranties of any kind, express or implied, regarding its accuracy, completeness, or applicability. Any reliance on the information provided is at the listener’s own risk.
